as many keen riders now know - the "virtual" web presence is king for retailers wanting to increase sales...
Mythic's UK importer "Freeborn Bikes" has just spent huge on building a brand new website based on a new engine, and moving all their content, and creating NEW content for their new site
the new freeborn site is found here:
Mythic specific content is found here:
as well as the new website, Freeborn have started a brand new "print media" advertising campaign in "MBUK" (Mountain Biking UK), "What WTB" and "MBR" (Mountain Bike Rider) which are the leading 'print media' mountain bike publications in the UK market
It was very cool walking into a newsagent yesterday morning, grabbing a copy of MBR magazine and seeing a full-page colour advert from Freeborn which included a wicked deal for the new Mythic "spitfire" frameset including a Mythic E2 headset and Fox 32mm QR15 fork, coming in several hundred pounds more affordable, than just the frame alone from Santa Cruz, Intense, etc....
Freeborn are also investing heavily in on-line promotion through Google Ad-Words, and the creation of the brand new "Pump Track" at Esher Shore Bike Park where I am featuring my Mythic Rampant and Jesus John's Mythic AMP in all the video content being pumped out across the interwebz...
here's the video on MPORA (Dirt Magazine's owner...)